Judged by members of The Spirits Business editorial team and a panel of independent spirits experts, the awards are separated into five areas: Retail and Marketing, Sustainability and Innovation, Tourism, Products, and People.

Through these awards, we want to recognise the people and brands who continue to push the boundaries of innovation – including those working hard behind the scenes.

THE AWARDS CATEGORIES ARE: 

Retail and marketing

• Spirits Retailer of the Year

1. E-Commerce
2. Specialist
3. Supermarket

• Spirits Distributor of the Year
• Spirits Bottler of the Year
• Best Spirits PR Company
• Best Marketing Campaign
• Best Event

Sustainability and innovation

• Spirits Sustainability Award
• Ethical Award
• Innovation in Production
• Innovation in Packaging

Culture & Tourism

• Distillery Consumer Experience Award
• Cultural Contribution to the Spirits Industry
• Bar of the Year

Product & Brand

• Best New Product
• Brand of The Year

1. Whisky / Whiskey
2. Gin
3. Vodka
4. Speciality (Low & No /Liqueurs / Pre-Mixed / Other)
5. Tequila / Mezcal
6. Brandy / Cognac
7. Rum / Cachaça

People

• Blender of the Year
• Distiller of the Year
• Young Achiever of the Year
• Bartender of the Year
• Lifetime Achievement Award